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The Blog. — BUSINESS BEHIND THE CHAIR

How to Find the Perfect Name for Your Brand

How to Find the Perfect Name for Your Brand

Our latest article on @American_Salon...

When it comes to naming your brand, there are so many options and ideas floating around that you can find yourself easily settling for the sake of being DONE.

We’re excited to help you simplify the process and find the perfect fit for your brand personality, style and ideal clientele!

Before we dive into finding your name, let's chat a bit about the types of brand names that we’re working with…

95% of brands fall into one of three categories: Literal,...


Creators Vs. Curators: Understanding the Feeds you Follow

Creators Vs. Curators: Understanding the Feeds you Follow

How well do you know the feeds you follow? Something new that has come out of this digital age is changing the way we find inspiration, make purchasing decisions and how you attract specific types of customers to your business! Today more than ever before, both creators and curators are changing the way that we show our style, skills and vision, do you know which you are?


Creators are those that focus on the imagery of their brand and only post their own work, among our league, these are stylists that share their creations, their...


Profit Over Popularity

Profit Over Popularity

Our latest article on @American_Salon...

There is one question that we get over and over and OVER again, “What are some tips to get more followers?” And internally, every time without fail- I cringe.


Not because it's redundant or a lot more work than a few tips could really cure, but because what the most common question should be is “How do I turn my social media energy into my clientele?”


Insta-fame has stroked the ego of many stylists but the reality is, those repost...


10 Signs you Might be A Hairstylist

10 Signs you Might be A Hairstylist

We are so pumped to be contributing on the one and only @American_Salon!!

Check out one of our latest fun articles, "10 Signs you Might be A Hairstylist" by Natalie Boos, one of our team leaders as well as our Director of Marketing & Operations.


I have always had a (not so secret) desire to start my own business. From my lemonade stands to my own start-up agency, I have managed to do what I love and actually create that life I dreamt of. This is not to say that it wasn’t a...


Why Education is the Key to Falling in Love with your Career all over again…

Why Education is the Key to Falling in Love with your Career all over again…

So many stylists struggle with losing the flame behind their career and they find themselves “having to work” rather than “getting to create” as they once did when they started in this business. Many entrepreneurs, myself included, have mistakenly taken this struggle to mean that you’ve lost your creative powers- when in reality, all you’re lacking is inspiration!

If you’ve been searching for the way out of that creative slump, here are a few reasons why independent education just might be the answer for you!

TECHNIQUE BASED EDUCATION

In the last few years, we’ve...