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The Blog. — BUSINESS BEHIND THE CHAIR

Overcoming Self Doubt

Overcoming Self Doubt

Doubt is a just dirty word...

It's that looming feeling that you'll catch yourself wincing at things you do or want to do, even when there's no one around.

If we had let fear and doubt rule us two years ago when we started on this journey, our story would be very different today. But instead we do a few little things to help keep us on track and to press the mute button on that terrible little voice.


Seeing as stylists are essentially all entrepreneurs, it's only natural that self-doubt is one of our most common...


Tips to Getting Reposted

Tips to Getting Reposted

While we only post our team because we want the techniques & styles that you see on our page to be the same as those you'll find in our classroom, we still know that getting reposted is super important in order to build your clientele and for the amazing feeling of the support that comes with getting shared further within our industry, so we decided to share a few simple steps to growing your empire.

If there is a product/brand that you just love and swear by behind the chair, here are a few simple tips to getting...


Roadmap to a Killer Consultation

Roadmap to a Killer Consultation

Our latest article on @American_Salon...


Before we even talk about the goals of where they want to go, it is important to know more about your client and their day-to-day life. I'm not suggesting you schedule a Gilmore Girls style coffee shop consultation where you delve into their latest drama, rather that you do your best to understand what their pain points are when it comes to their hair.

Simple things like understanding that they need to keep their wild side under wrap because work with some stuffy suits is a big factor when it comes to...


How to Position Yourself as an Expert

How to Position Yourself as an Expert

Ultimately, being an expert boils down to being a source of knowledge- when it comes to wooing clients, we’re going to break down a few simple tips to positioning yourself as that expert your client is looking for!

BE A SOURCE OF KNOWLEDGE

In today’s world, there is a fancy marketing term in trend called “inbound marketing” what this really translates to is that people want to learn & understand what they are buying and it is the brand that takes the time to educate and empower them about their decision that ultimately wins them as...


HOW TO DEAL WITH AN UNHAPPY CLIENT

HOW TO DEAL WITH AN UNHAPPY CLIENT

Before we breakdown solutions, it’s important to know why it happens in the first place… There are three main reasons a client would walk away unhappy, it means there was a lack of one (or a few) of these:

  • Communication
  • Expectations
  • Guarantee

First off, the root of every successful session starts with a thorough “jazz-hands” kind of consultation. Just like not...