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The Blog. — BUSINESS BEHIND THE CHAIR

Trust Your Instincts

Trust Your Instincts

Let's be real for a second... Data is important but don't ignore your gut. We're all for tracking and measuring your business' every move in order to have a true understanding of your market and customer, but ultimately all of your decisions should both look and feel good.


That being said be careful not to mistake fear for an internal flutter that comes with doubt.


The same applies to who and what you surround yourself within your business, if someone or something doesn't feel right- chances are that universe is telling you something. Conversely, if you feel the pull to...


Live Your Brand

Live Your Brand

Living your brand means incorporating your brand's values into your own life. In order to build a successful brand and business you must live by the values you define it by.


This is eloquently done by so many companies that instill their brand values into their communications with co-workers and you can even do this with your assistants as well.
By doing so, it not only makes your brand more genuine- but we believe that it also helps to keep your passion lit. 


Once you have defined what your brand mission is, live it with every fiber of your being. This...


THE REAL REASON WE MOVED FROM WHEELHOUSE

THE REAL REASON WE MOVED FROM WHEELHOUSE

Our industry is strong, creative, beautiful… and a tad gossipy. Over the last month we’ve heard lots of rumors on what made us leave Wheelhouse, so we’re ready to break down the truth behind why our team left.

Artists thrive in collaboration and independence. There’s a very fine line between the two. Wheelhouse Salon met that fine line perfectly and we loved working there. Late nights with the Wheelers, talking about the industry, shared...


How to Sell with Selfies: An Instagram Game Plan

How to Sell with Selfies: An Instagram Game Plan

Let your clients do the leg work… Because let’s be honest, 99% of the time their doing post salon selfies anyways- why not use it to promote your salon?

Marketing is great, but when it comes to building your business- client testimonials are pure gold. Add the power of social media to that and the word about your epic work can spread like wildfire!

BACKDROP

Have a backdrop, a place that...


Simple Secrets to Build your Following

Simple Secrets to Build your Following

We’re a visual industry, so it only makes sense that Instagram is where most of our industry spends their time and energy! Are you posting but struggling to build a following? Or feeling like your talking to an empty digital chat room?

Start with these basics to building your following from the ground up, and remember- we all start at zero…

Know your Niche

Don’t try to appeal to...