The Blog. — BUSINESS BEHIND THE CHAIR
Trust Your Instincts
Let's be real for a second... Data is important but don't ignore your gut. We're all for tracking and measuring your business' every move in order to have a true understanding of your market and customer, but ultimately all of your decisions should both look and feel good.
That being said be careful not to mistake fear for an internal flutter that comes with doubt.
The same applies to who and what you surround yourself within your business, if someone or something doesn't feel right- chances are that universe is telling you something. Conversely, if you feel the pull to...
Live Your Brand
Living your brand means incorporating your brand's values into your own life. In order to build a successful brand and business you must live by the values you define it by.
This is eloquently done by so many companies that instill their brand values into their communications with co-workers and you can even do this with your assistants as well.
By doing so, it not only makes your brand more genuine- but we believe that it also helps to keep your passion lit.
Once you have defined what your brand mission is, live it with every fiber of your being. This...
THE REAL REASON WE MOVED FROM WHEELHOUSE
Our industry is strong, creative, beautiful… and a tad gossipy. Over the last month we’ve heard lots of rumors on what made us leave Wheelhouse, so we’re ready to break down the truth behind why our team left.
Artists thrive in collaboration and independence. There’s a very fine line between the two. Wheelhouse Salon met that fine line perfectly and we loved working there. Late nights with the Wheelers, talking about the industry, shared...
How to Sell with Selfies: An Instagram Game Plan
Let your clients do the leg work… Because let’s be honest, 99% of the time their doing post salon selfies anyways- why not use it to promote your salon?
Marketing is great, but when it comes to building your business- client testimonials are pure gold. Add the power of social media to that and the word about your epic work can spread like wildfire!
BACKDROP
Have a backdrop, a place that...
Simple Secrets to Build your Following
We’re a visual industry, so it only makes sense that Instagram is where most of our industry spends their time and energy! Are you posting but struggling to build a following? Or feeling like your talking to an empty digital chat room?
Start with these basics to building your following from the ground up, and remember- we all start at zero…
- Choosing a selection results in a full page refresh.
- Press the space key then arrow keys to make a selection.