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The Blog. — SOCIAL MEDIA

Are you losing your following to the Instagram Shadow Ban?

Are you losing your following to the Instagram Shadow Ban?

There is a lot of talk lately about the recent Instagram Shadow Ban going on that has cost many people lots of engagement and following. These recent silent dips in engagement on Instagram can make or break a small business so we wanted to share with you some tips to find out if you’ve been caught in the shade and how to avoid it!

Before we do, it's important to know what will get you silently banned in the first place-

  • While tools like Linkstagram and Archie can get you more likes and more following, Instagram...


How to Find the Perfect Name for Your Brand

How to Find the Perfect Name for Your Brand

Our latest article on @American_Salon...

When it comes to naming your brand, there are so many options and ideas floating around that you can find yourself easily settling for the sake of being DONE.

We’re excited to help you simplify the process and find the perfect fit for your brand personality, style and ideal clientele!

Before we dive into finding your name, let's chat a bit about the types of brand names that we’re working with…

95% of brands fall into one of three categories: Literal,...


Creators Vs. Curators: Understanding the Feeds you Follow

Creators Vs. Curators: Understanding the Feeds you Follow

How well do you know the feeds you follow? Something new that has come out of this digital age is changing the way we find inspiration, make purchasing decisions and how you attract specific types of customers to your business! Today more than ever before, both creators and curators are changing the way that we show our style, skills and vision, do you know which you are?


Creators are those that focus on the imagery of their brand and only post their own work, among our league, these are stylists that share their creations, their...


Profit Over Popularity

Profit Over Popularity

Our latest article on @American_Salon...

There is one question that we get over and over and OVER again, “What are some tips to get more followers?” And internally, every time without fail- I cringe.


Not because it's redundant or a lot more work than a few tips could really cure, but because what the most common question should be is “How do I turn my social media energy into my clientele?”


Insta-fame has stroked the ego of many stylists but the reality is, those repost...


Overcoming Self Doubt

Overcoming Self Doubt

Doubt is a just dirty word...

It's that looming feeling that you'll catch yourself wincing at things you do or want to do, even when there's no one around.

If we had let fear and doubt rule us two years ago when we started on this journey, our story would be very different today. But instead we do a few little things to help keep us on track and to press the mute button on that terrible little voice.


Seeing as stylists are essentially all entrepreneurs, it's only natural that self-doubt is one of our most common...