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Tips to Getting Reposted

Tips to Getting Reposted

While we only post our team because we want the techniques & styles that you see on our page to be the same as those you'll find in our classroom, we still know that getting reposted is super important in order to build your clientele and for the amazing feeling of the support that comes with getting shared further within our industry, so we decided to share a few simple steps to growing your empire.

If there is a product/brand that you just love and swear by behind the chair, here are a few simple tips to getting...


Roadmap to a Killer Consultation

Roadmap to a Killer Consultation

Our latest article on @American_Salon...


Before we even talk about the goals of where they want to go, it is important to know more about your client and their day-to-day life. I'm not suggesting you schedule a Gilmore Girls style coffee shop consultation where you delve into their latest drama, rather that you do your best to understand what their pain points are when it comes to their hair.

Simple things like understanding that they need to keep their wild side under wrap because work with some stuffy suits is a big factor when it comes to...


How to Position Yourself as an Expert

How to Position Yourself as an Expert

Ultimately, being an expert boils down to being a source of knowledge- when it comes to wooing clients, we’re going to break down a few simple tips to positioning yourself as that expert your client is looking for!

BE A SOURCE OF KNOWLEDGE

In today’s world, there is a fancy marketing term in trend called “inbound marketing” what this really translates to is that people want to learn & understand what they are buying and it is the brand that takes the time to educate and empower them about their decision that ultimately wins them as...


Trust Your Instincts

Trust Your Instincts

Let's be real for a second... Data is important but don't ignore your gut. We're all for tracking and measuring your business' every move in order to have a true understanding of your market and customer, but ultimately all of your decisions should both look and feel good.


That being said be careful not to mistake fear for an internal flutter that comes with doubt.


The same applies to who and what you surround yourself within your business, if someone or something doesn't feel right- chances are that universe is telling you something. Conversely, if you feel the pull to...


Live Your Brand

Live Your Brand

Living your brand means incorporating your brand's values into your own life. In order to build a successful brand and business you must live by the values you define it by.


This is eloquently done by so many companies that instill their brand values into their communications with co-workers and you can even do this with your assistants as well.
By doing so, it not only makes your brand more genuine- but we believe that it also helps to keep your passion lit. 


Once you have defined what your brand mission is, live it with every fiber of your being. This...