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The Blog. — THE BUSINESS OF BALAYAGE

How to Position Yourself as an Expert

How to Position Yourself as an Expert

Ultimately, being an expert boils down to being a source of knowledge- when it comes to wooing clients, we’re going to break down a few simple tips to positioning yourself as that expert your client is looking for!

BE A SOURCE OF KNOWLEDGE

In today’s world, there is a fancy marketing term in trend called “inbound marketing” what this really translates to is that people want to learn & understand what they are buying and it is the brand that takes the time to educate and empower them about their decision that ultimately wins them as...


HOW TO DEAL WITH AN UNHAPPY CLIENT

HOW TO DEAL WITH AN UNHAPPY CLIENT

Before we breakdown solutions, it’s important to know why it happens in the first place… There are three main reasons a client would walk away unhappy, it means there was a lack of one (or a few) of these:

  • Communication
  • Expectations
  • Guarantee

First off, the root of every successful session starts with a thorough “jazz-hands” kind of consultation. Just like not...


Trust Your Instincts

Trust Your Instincts

Let's be real for a second... Data is important but don't ignore your gut. We're all for tracking and measuring your business' every move in order to have a true understanding of your market and customer, but ultimately all of your decisions should both look and feel good.


That being said be careful not to mistake fear for an internal flutter that comes with doubt.


The same applies to who and what you surround yourself within your business, if someone or something doesn't feel right- chances are that universe is telling you something. Conversely, if you feel the pull to...


Live Your Brand

Live Your Brand

Living your brand means incorporating your brand's values into your own life. In order to build a successful brand and business you must live by the values you define it by.


This is eloquently done by so many companies that instill their brand values into their communications with co-workers and you can even do this with your assistants as well.
By doing so, it not only makes your brand more genuine- but we believe that it also helps to keep your passion lit. 


Once you have defined what your brand mission is, live it with every fiber of your being. This...


THE REAL REASON WE MOVED FROM WHEELHOUSE

THE REAL REASON WE MOVED FROM WHEELHOUSE

Our industry is strong, creative, beautiful… and a tad gossipy. Over the last month we’ve heard lots of rumors on what made us leave Wheelhouse, so we’re ready to break down the truth behind why our team left.

Artists thrive in collaboration and independence. There’s a very fine line between the two. Wheelhouse Salon met that fine line perfectly and we loved working there. Late nights with the Wheelers, talking about the industry, shared...